Lead Generation Tips

The best lead generation campaigns contain most, if not all, of these components.

From a tactical perspective, a marketer needs four crucial elements to make inbound lead generation happen. These include: 1. Offer – An offer is a piece of content that is perceived high in value. Offers can be ebooks, white papers, free consultations, coupons, infographics, videos and product demonstrations. 2. Call-To-Action (CTA) – A call-to-action (CTA) […]